JPS Wins Platinum at 2025 Viddy Awards For Shine On TV Ad

Jamaica Public Service Company won Platinum at the 2025 Viddy Awards for their Shine On television advertisement which was launched in May 2025. The Viddy Awards is an international competition honouring video excellence in a digital world. The Viddy Awards is administered by the Association of Marketing and Communication Professionals (AMCP)—an international organization that oversees awards and recognition programs honouring outstanding achievement and service in the Marketing & Communications Industry.

The campaign underscored the company’s deep-rooted commitment to nation building, service excellence, and powering what matters most. It celebrates the ongoing work that JPS does to improve the lives of Jamaicans and demonstrates how energy is a driving force in societal progress. The campaign featured JPS Energy Ambassador Ding Dong and reggae songbird, Lila Ike.
“This recognition reflects not only the creativity and expertise of our Corporate Communications Team, but their dedication, professionalism, and exceptional delivery. Their work continues to elevate the company’s image and reinforce its commitment to transparency, community, partnership, and nation building. We extend heartfelt congratulations to the JPS Corporate Communications Team on a job well done,” said Hugh Grant, President & CEO – JPS.

The award jury lauded the campaign for its authentic storytelling, creativity and innovative messaging. The Platinum award, Viddy’s top honour is presented to entries judged among the most outstanding in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity, and resourcefulness.

“We are deeply honored to receive this Award for a campaign that represents the heart of what we do at JPS,” said Winsome Callum, Director, Corporate Communications – JPS. “Shine On reflects our belief that even in challenging times, there is extraordinary strength and brilliance in the Team that works to power homes, dreams, hopes – Jamaica. Special thanks to our Ad Agency, Engine room for working with us to bring Shine On to life. “

The JPS Corporate Communications Team will add this award to their list of International Awards recognizing Advertising Excellence. They won 4 Addys in 2024 for their Energy Conservation Campaign, Keep Yuh Cool in partnership with Mystique Integrated; a Telly Award in 2014 for their Power On Campaign in partnership with Ad Agency, AdMark.