As of this March, over 27,000 JPS customers will start benefiting from the newly launched MyJPS Rewards Programme. The initiative is designed to show appreciation to JPS customers who consistently pay their bill in full and on time, and who are also receiving their bills via email only. The programme, which was launched on February 26 in Kingston, will see customers being eligible to receive discounts from merchants in a variety of areas, including car care services, insurance, health and wellness, security systems, medical services and pharmaceutical supplies, personal care, eateries, home and garden supplies and other services.
Two guests from the MYJPS rewards launch received relaxing massages from Adam and Eve Day Spa
Another 30,000 customers could easily qualify for the programme if they opted to receive their bills by email only, which would bring the total membership to almost 60,000 customers.
Speaking at the launch, JPS President & CEO, Kelly Tomblin, noted that more customers were paying in full and on time – and that JPS does not take for granted the honour of serving customers and playing a vital role in their lives. While Head of Marketing and Research, Tishan Lee, noted that JPS is happy to be able to show tangible appreciation to its loyal customers, adding, “this is one way we will show ongoing value to our customers for prioritizing their JPS bill in what we know are challenging financial times. We appreciate their commitment and demonstrate this by negotiating the best possible deals with our merchant partners.”
Anthony Willams and Kelly Tomblin
JPS Head of Customer Experience, Gina Tomlinson-Williams, in her address to the gathering, informed that customers would be receiving their cards in the mail, and only needed to show their card at participating merchants. She also told the group, “There’s a special line for you (MyJPS Rewards Programme customers) at the Parish Offices, and a special queue for you on the phone lines, to facilitate speedier service.”
Owner and Operator of Tru Care Dental, Julian Patrick, in speaking to the audience, noted that the MyJPS Rewards Programme, would be helpful to small and medium enterprises – an important generator of employment in our country. He informed the group that since joining the MyJPS Rewards Programme, he experienced an immediate increase in business. Commending the management, he added, “I’m amazed at the efficiency of the programme. I got a call within 20 minutes of expressing interest in participating in the initiative. I’m so impressed with the speed to market, the communication, it was all so First World.” According to Patrick, “This is definitely one way that small and medium enterprises can experience increased traffic. The day we signed up is the day we saw increased revenue,” he added emphatically.
The MyJPS Rewards began as a pilot project in 2015, with 4 merchant partners. There are now 30 merchants on board, and growing.